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By the end of the decade, with Hollywood now firmly established as the center of the industry, America was well on its way to monopolizing the world market. But if by the beginning of the s America was the world leader in film production, it was not then — nor has it been since — in the lead when it came to developing film as an art form. Hollywood is not interested in art; it is interested in money and the two rarely go together.
To Hollywood is not interested in art; it is interested in money and the two rarely go together. To Hollywood film is, and really always has been, and industry. There is nothing about this attitude that should make us look down on it. Hollywood quickly recognized film as an entertainment medium with a unique ability to put people onto seats and money in the pockets of producers, distributors and cinema managers and, mostly, let it to others to develop its potential as an art form.
Generally speaking, the efforts to extend the boundaries of film to — show that it could do more than car chases,romance and clowning — were being made elsewhere. In the s in Germany, for example, expressionism was an artistic movement which used film as a medium.
Meanwhile Russian film-makers were developing advanced techniques in editing and montage — using scenes to give background information,ideas and intellectual points. Hollywodd was not slow to learn from its foreign competitors or to take on and adapt their ideas, but with regard to the style and content of film-making, it was and still is far more in business of learning than of teaching.
Why did the immigrants in America prefer cinema to other entertainment media? A They did not have theatres close enough to their homes. B They could not afford to buy books. C The movies were easier to understand. D The film captions were in simple English. What do we learn about the American film industry around ? A American art films were not as successful as those from other countries. B More films were made in America that anywhere else.
C More American films catered for the immigration population. D The Americans were the first to develop film as an art from. What does the author think about Hollywood as an industry? A He despise Hollywood's interest in making money. B He wishes Hollywood would make decent films. C He thinks Hollywood films are no better than European ones.
D He sees nothing wrong with Hollywood's attitude. What do we learn about expressionism in film? A It has become a less serious element in films nowadays. B It is no longer limited to German films. C In the s, most serious films were expressionist. D It was about trying to show strange emotions. How has Hollywood responded to its foreign competitors in film-making?
A It has maintained a more businesslike attitude. B It has learned a lot from them about what to put in films. C It has responded quickly by copying foreign films. D It has tried to teach as much as it has learned. Consumers now face a bewildering array of options for air travel, phone service, medical car, even postal service. Car buyers can shop on the Internet for the best price at any dealership in their area.
In some parts of the country, homeowners can purchase electricity from a menu of companies. All this choice translates into unprecedented consumer power. One of the persistent myths of capitalist culture is that business people love competition. They don't. They spend their waking hours plotting ways to avoid it, and keep prices high. These days they use information technologies that give them intricate data on individual shoppers, and then present multiple prices to get each consumer to cough up the maximum he is willing to pay.
The airlines have mastered this game, offering many levels of fares. So how can you make the most of your new power as a consumer? Here are rules to help you find your way. In the New Economy, competition is so strong that fewer stores and services are immune to pricing pressure, so sharpen your bargaining skills. Ask retailers to match prices you've seen on the Internet. Ask at the checkout counter if there are any coupons or discounts you can use.
Ask hotel clerks if there are better rates available. You'll be surprised how often the answer is yes. As competition heats up and pushes prices down, businesses scramble to boost their profits by heaping on extras: rust proofing your car, service contracts on your appliance, prepaidgasoline for your rental car.
These gimmicks are devised to make you pay more at the last minute and probably aren't a good deal. The information highway is a two-way street. As a consumer, you can get more data. But while you are roaming the Web, businesses are studying your habits and vulnerabilities.
Have a weakness for chocolates? Don't be surprised if Amazon. Com offers to sell you a box while you've browsing for books. Versioning is a tactic used by businesses to separate status- conscious consumers from the bargain-hungry ones — since the former mean bigger profit margins. Add a third price level and the purses of even bargain- hungry shoppers can be pried open.
Research shows that many consumers who might pick the lower- priced option when given just tow choices will choose the medium- priced alternative if given three. Varian in their book Information Rules. Consumers in the New Economy face more demands on their time and attention than ever before, so they're inclined to make the most familiar choice.
More than ever, it pays to change services and brands. If you don't want the hassles of switching remember that businesses are eager to hang on to consumers. The next time you get a tempting offer from a credit- card issuer or a phone company, call your current provider and ask them to match the deal. You'll be pleased to find how often they'll agree. What makes people in America powerful consumers? A Internet B The capitalist culture.
C The basic principles of competition D A large variety of options. Airlines offer many levels of fares A to cater to the needs of different consumers B to get the most out of consumers C to keep prices high D to survive the competition A services B extras C tricks D games A You should keep changing services and brands even if you don't want the trouble.
C Consumers tend to avoid the highest and the lowest- priced options. D The information technologies enable the business people to collect data on individual customers. A tend to use as many coupons or discounts as possible B never pay the list price C tend to choose the medium- riced alternative if given three D are more welcome in the eye of the business people. Some time beyond that, people won't even steer, brake, or accelerate as they're swept along the clearest roads to work. That's the vision of the Intelligent Transportation Society, which had its annual meeting here in Boston earlier this month.
Many parts of this technology are already here. What isn't should flood into the most congested cities by the end of the year. So far the global positioning satellite navigation systems offered in many upscale cars are helpful mostly to traveling salespeople, travelers renting cars in strange cities, and people who otherwise don't know where they're going. They're nearly useless most of the time. Moving from novelty to necessity depends on a convergence of technologies known as ITS, or Intelligent Transportation Systems.
Today, smart roads use signs and lane markers to direct drivers around delays or into reversible commuter lanes. Systems in many cities allow motorists to call for traffic reports on specific roads from their cell phones. Others use cameras along roads to distribute pictures via the Internet or television traffic reports.
The goal is to build a giant database of real-time congestion on virtually every road in the US. And then send that data to cars in a format that doesn't distract drivers. The problem so far is that few of the systems talk to each other. Different cities monitor traffic speed and density using electronic roadway sensors, video cameras, or simply by extrapolating data from how many people are talking on local cell phone networks. Many cities feed this information into computers that can adjust the timing of traffic lights, for instance, and display maps on the Internet.
Other simply use the data to run videotapes of road congestion on evening newscasts, or leave human operators to interpret and control traffic patterns. Even the electronic maps used in GPS systems and on the Internet don't match. It's an open secret,obscured by optimistic business bluster. But, behind the scenes,the companies are all trying to link into one seamless traffic-information network. The first systems that integrate traffic data on in-car GPS screens should appear in 18 months, says John Stickler, a proj ect manager at Inters, which builds a system to collect traffic data.
That should make everyone's driving on the road less onerous. Which of the following expresses the main idea of the passage? A The traffic jams before B The progress of computer technology. C The establishment of local cell phone networks. D The development of transport navigation systems.
A from fiction to report. B from investigation to conclusion. C from invention to application D from military use to civic application. A human operators have different ways to control traffic patterns B the timing of traffic lights is more difficult than expected C traffic monitoring systems developed in many cities do not match smoothly D transport navigation systems interpret data in different ways The new design and from simple color scheme make for an experience that is easy on texas eyes and allows easy navigation.
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